Are you confused about what to focus on 2020 when it comes to SEO? Because Google keeps changing the trends, techniques, and strategies every year to improve their search services. It is best to ensure that we are able to keep up the pace and prepare for the impending changes. Now that 2019 has ended, finding out what trends will matter in 2020 can help businesses to plan their strategies for the year that lies ahead.
Here, in this article, I would like to share the SEO techniques that will definitely work for your website in 2020. Unlike other articles, I won’t be sharing basic SEO techniques like optimizing your heading tags, putting keywords on a page, content is king and every other strategy you have been hearing till now. Obviously content is still the king but that doesn’t mean there aren’t any other SEO techniques to drive traffic to your site. If you want the best SEO techniques for 2020, be sure to read this article till the end and follow our blogs for more great content.
In case if you are wondering, what SEO is in the first place – you might want to check out some of our other great articles on SEO for beginners. Now, without further ado, let’s jump straight into the point.
1. Aim for the Featured Snippet/Position Zero
You may have noticed such kind of box when you search for some specific terms. Content displayed in featured snippets are generally referred to as ‘position 0’ in SEO terms. Normally this position used to displays answers to search queries or topics in a brief manner. Nowadays it matters obtaining the desired ‘position 0’ in the SERPs because in a simple terms, generally, these SERP(Search Engine Result Page) features improve brand awareness, increase traffic to your website and can also boost revenue, especially when part of an overall marketing strategy.
According to a study done by Ahrefs, if you rank first for a search term without having the number #1 position you still gain 31% more traffic compared to sites that have first position without the featured snippet. Till now there is no such proven method to mark your page as featured snippet, but there are few ways which increases your chance of getting featured in the position zero. Here are some ways that you can apply-
- Creating content specifically to answer questions
- Know the questions your readers are asking
- Create high-quality content
- Aim to provide the best answer
- Have question and answer pages on your site
2. Video Optimization/YouTube SEO
According to studies, 72% of people prefer video over text when learning about a product or service. 41% of website traffic is generated by video itself. It is also estimated that in the year 2020 75% of website traffic will be made through videos. Sounds incredible, right?
Video marketing is continuing to grow and if you are interested in reaching out to your potential clients through video, it is very important to focus on how you can effectively use videos to attract clients. For this you can use YouTube (second most popular search engine after Google) which is a great platform for demonstrating your products and displaying your brand.
YouTube has billions of searches every month, attempting proper Youtube optimization might help your site rank at the top of search engines. Moreover, it could help improve your traffic with the number of views. However, ensure that your YouTube videos are SEO friendly.
3. Quality vs Quantity of the Content
This year Google shifted the search engine’s attention towards content quality. This trend will yet persist in 2020.
Undoubtedly, the amount of content you produce is still important. But one of the most significant SEO techniques in 2020 is prioritizing quality more than ever before. Though backlinks remain important, Google is getting more sophisticated when it comes to determining how good your website content is.
In 2020, website owners should place special attention to on-page SEO. Overall, this means writing long-form content and not misleading search engines or the consumer. This year sophisticated crawlers are paying special attention to user-friendly URLs, optimizing images, and internal structure and linking.
4. User Experience
According to a study, 70%-80% users ignore advertisements. This shows the advantages of ranking organically instead of paying Google to pin your page to the top of search results. Not only do most users ignore sponsored search results; they’re also more likely to distrust the brand that’s advertising itself.
User friendly websites can reduce bounce rates and can lead you to higher ranking in SERPs. Always optimize your website with heading tags, clear navigation menu and CTAs to increase user experience. Be sure to look out for the following in particular to improve the user experience whille visiting your site:
- Implement Mobile Friendly Design
- Optimize your Page Speed
- Improve your Customer Service
- Add Social Media Links and Icons on your Site
- Don’t add too many Popups
5. Influencer Marketing
It is always important to have someone vouch for you in whatever business you are in. Adding an influencer in to your marketing campaign will bring positive results to your business and will help you acquire a credible and authoritative name.
To start with, try looking out for influencers on popular social media platforms like Instagram, Youtube, Twitter etc. almost everyone are using the platform. Hope you find the best one!
6. Conceptualize the Content
You might have heard the “Content is King” when researching about SEO but the reality is not really that simple. SEO is much more than just creating quality content, link building, on page optimization, or every other thing that you might have been hearing till now. There are many ways to create and publish content and it doesn’t have to be limited to within a blog either. While blogging might have been one of the traditional ways to get visible on Google, there is a lot more to it in 2020. Here is how you can promote your content by creating:
- A product page
- An authoritative guide
- Step to Step Tutorials
- An infographic
- A video
7. Rely on Available Tools
If you are a business owner, you ought to have realized the importance of SEO. There are free and paid tools which helps you to have a clear grasp of your website’s performance. Plus, they let you analyze and fix errors, and even generate site reports.
Numerous tools perform different functions to help boost your site’s SEO rankings. Relying on such tools is one of the efficient SEO techniques to manage and optimize your website. For example, if you want to track your rank, explore keywords, keep an eye on your competitors or explore any site or content, tools like Ahrefs come in handy.
8. Use Social Media Ads
Social Media Ads might seem like a frivolous investment to some but they are more than worth it when it comes to driving valuable traffic towards your site. When it comes to SEO, every little bit counts and using Social Media Ads might just be what your website needs to get ahead of the competition.
With an understanding of your audience and the various Social Media platforms, you will be able to create an advertisement campaign that will your site reach the next level. The amount of clicks you could get vary between the different social media platforms so you should research carefully before running your ads.
This is such a competitive world! Each year, emerging SEO trends will arise, so do not miss a thing. Prioritize these SEO Techniques with content quality always at the top of your priority list, and you should have no trouble building your company’s visibility in search engines.
We hope you found this article to be helpful. If you have any comments, feel free to let us know in the comment section below. If want more helpful articles on making your online branding game strong why not check out a few more of our articles?
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